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¬ŅPor qu√© la botella de Mezcal Mitre es un jaguar?

DESIGN OF OUR BOTTLE

Hello Mezcalero!

On this occasion I want to share with you the design process of our emblematic bottle.

It all started in 2014, when we were looking for the perfect design that matched our purpose, representing a contemporary and elegant Mexico in congruence with the artisanal and traditional nature of its origin.

The challenge in the design was very great, to be visually impressive with a balance of key messages such as:

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contemporary

traditional

cosmopolitan

artisanal

elegant

cultural

modern

oaxacan

aspiration

historical symbolism

We came to the conclusion that the best way to achieve this was with a symbol as strong as the JAGUAR, fused with a mineral that in pre-Hispanic times was as valuable as gold, obsidian, thus creating our bottle, our identity.

And that's how some simple drawings on a notepad materialized little by little until we achieved a mold to shape the molten glass and have the result that today we can share with you in more than 500 stores worldwide.

 

On this occasion I am not sharing gourmet information with you, but I hope that this month's blog will serve as inspiration for you in case you have a project you want to undertake.

 

Greetings and as always, enjoy a good mezcal!

Claudio Roman Pastor

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