Hello Mezcalero!
On this occasion I want to share with you the design process of our emblematic bottle.
It all started in 2014, when we were looking for the perfect design that matched our purpose, representing a contemporary and elegant Mexico in congruence with the artisanal and traditional nature of its origin.
The challenge in the design was very great, to be visually impressive with a balance of key messages such as:
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fifty% |
fifty% |
|---|---|
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contemporary |
traditional |
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cosmopolitan |
artisanal |
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elegant |
cultural |
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modern |
oaxacan |
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aspiration |
historical symbolism |
We came to the conclusion that the best way to achieve this was with a symbol as strong as the JAGUAR, fused with a mineral that in pre-Hispanic times was as valuable as gold, obsidian, thus creating our bottle, our identity.
And that's how some simple drawings on a notepad materialized little by little until we achieved a mold to shape the molten glass and have the result that today we can share with you in more than 500 stores worldwide.
On this occasion I am not sharing gourmet information with you, but I hope that this month's blog will serve as inspiration for you in case you have a project you want to undertake.
Greetings and as always, enjoy a good mezcal!
Claudio Roman Pastor
